Cruise Fashion Destinations for 2026
The Cruise Show, also known as Resort or Pre-Spring, is one of fashion's most anticipated moments. Held between the Fall/Winter and Spring/Summer collections, these shows often feature more relaxed, travel-inspired collections that tap into a sense of escapism and luxury. Unlike traditional runway events, Cruise shows are staged in global destinations, transforming cities, landmarks, and unique settings into immersive fashion experiences. These shows allow fashion houses to tell a story that goes beyond the clothes, creating a connection with culture, art, and history.
For Cruise 2026, the world’s most iconic fashion houses are taking this tradition to new heights. The shows are set to take place in breathtaking locations around the world, blending high fashion with the allure of international travel. Here's where fashion is headed next:
Chanel: Elegance by Lake Como
On April 29, 2025, Chanel unveiled its Cruise 2026 collection at the iconic Villa d’Este on Lake Como. This marked the brand’s first Cruise show since the departure of creative director Virginie Viard. The collection featured silk headscarves crafted in Como, oversized sunglasses, and white tweed coats reminiscent of luxurious hotel robes. Playful accessories like gelato-tub handbags and flower-adorned sunhats added a whimsical touch.
Dior: A Roman Homecoming
Dior’s Cruise 2026 show is scheduled for May 27, 2025, in Rome, paying homage to creative director Maria Grazia Chiuri’s birthplace. This event underscores the enduring cultural ties between Italy and the House of Dior. While the exact venue remains undisclosed, Chiuri’s recent acquisition and restoration of the historic Teatro della Cometa hints at a possible location.
Gucci: Returning to Roots in Florence
Gucci will present its Cruise 2026 collection, titled “Gucci Firenze,” in Florence on May 15, 2025. This homecoming celebrates over a century since the brand’s founding in the city. Creative director Sabato De Sarno aims to infuse the collection with a fresh perspective, distinguishing it from previous showcases.
Louis Vuitton: A Historic Showcase in Avignon
Louis Vuitton will unveil its Cruise 2026 collection on May 22, 2025, at the Palais des Papes in Avignon. This UNESCO World Heritage site, known for its grandeur and historical significance, provides a majestic backdrop for the brand’s latest creations. The event promises to be a blend of fashion and history, highlighting the brand’s commitment to culturally rich presentations.
Max Mara: Italian Glamour in Venice
Max Mara’s Cruise 2026 show is set to unfold in Venice, a city synonymous with romance and artistic splendor. Scheduled for June 11, 2025, the presentation continues the brand’s tradition of elegant storytelling through architecture, history, and powerful femininity—this time inspired by the opulence of La Serenissima.
